New Watch Collection

Watch collection

We are delighted to announce the launch of our brand new stylish watch collection.

With 55 elegant designs spanning six collections the range offers a broad collection of ladies watches for women of all ages.

Whether you are looking for a bold pop of colour, soft metallics in a spectrum of much-loved neutral tones or delicate diamonds, you’ll be sure to find something with our luxury watches.

Sara, creative director of Sara Miller London explains: “We believe in accessible luxury and love bringing a sense of embellishment into everyday life. We wanted to create a contemporary and feminine range which exudes an effortless elegance.“

Each collection has a unique and distinctive style.

“A statement wristwatch is a must-have accessory to personalise and accessorise your look (even if you still use the clock on your iPhone!) Brimming with femininity and timeless charm our watches will instantly make you feel amazing whenever you wear them” adds Sara.

Meet the collections below:

The Chelsea Collection

The Chelsea Collection

Tick off one of A/W 2018’s biggest trends and embrace all things colourful with our Chelsea collection. Unusual colour combinations were everywhere on the A/W catwalk so make our vibrant watches part of your wardrobe must-have. The collection showcases our signature designs featuring an array of stunning birds in an enchanting garden setting, embellished with rich gold detailing. Available in two sizes, those of you looking to make a real statement, opt for the large face watch at 38mm.

The Gold Leaf Collection

Gold Leaf Collection

Give your wrist a touch of glam with our Gold Leaf Collection. Embellished with our exquisite signature gold leaf pattern the watches exude an effortless elegance. Available in soft muted tones of pink, cream and cool grey as well as black and gold these will act as a neutral which can be worn with any outfit and will make you feel fab in the process.

The Charm Collection


A stylish take on a classic, the charm collection derived from the classic charm bracelet will add an injection of playfulness to your look. It features eye catching sun-ray dials with our signature iconic bird emblem charm, available in a spectrum of much loved neutral tones.

The Peony Collection

Peony Collection

Incorporate florals into your wardrobe all year round with our Peony Collection. The pretty shades of pink are offset beautifully against the choice of watch straps, creating a fresh and contemporary collection which will instantly uplift you whenever it’s worn.

The Wisteria Collection

Wisteria Collection

Enjoy beautiful wisteria all year around with this beautiful collection. Delicately trailing petals in tones of navy adorn these blossom-filled designs. Mother of Pearl and sun-ray dials create a statement style which are especially dramatic alongside the navy straps.

Diamond Collection

Diamond Collection

For the ultimate in everyday luxury, look no further than our diamond collection. Sophisticated and classic, this range features mother of pearl dials with a subtle leaf print and a genuine diamond set at midnight. Available with mesh, leather and lizard effect leather straps.

Watches Collection

As you’d expect, all our watches are presented in a statement gift box making the perfect Christmas gifts for best friends. Or any women in your life for that matter, including you!

Feel inspired and want to see more gifts? Browse all of our gifts here.

Presents wrapped up across the floor