Throughout the year, we’ll be celebrating with a special competition alongside the launch of our NEW Anniversary Tote Bag. It’s a true celebration piece—bringing together a cast of playful characters from our collections over the years, all woven into one beautifully detailed print.

Designed to mark 10 years of Sara Miller London, it feels both nostalgic and fresh - like a little piece of the brand’s story you can carry with you, wherever you go.

To enter our competition, simply snap a photo of your Anniversary Tote out and about- wherever life takes you. Whether it’s a day of shopping, a relaxed afternoon in the park, or even a tropical escape, we’d love to see it in action. Post it to your Instagram grid or stories tagging us @saramillerlondon and #smlontour.

Have fun with it and get creative - the more imaginative your setting, the better. We can’t wait to see all the places your tote travels to!