Sara Miller London Takes Center Stage at John Lewis Oxford Street with Window Display & Artist in Residence Event

In Spring 2017, John Lewis Oxford Street celebrated the rapidly expanding Sara Miller London licensing programmewith a vibrant showcase. The flagship store unveiled a stunning window display and hosted Sara herself for an exclusive Artist in Residence event that delighted customers and fans of her designs.

From Greeting Cards to Global Lifestyle Brand

Sara Miller, winner of Most Promising Young Designer at The Henries in October 2016, began her creative journey in greeting card design. Today, her brand has grown into a multi-category lifestyle collection, with licensed products spanning stationery, kitchen textiles, home fragrance, and tableware.

A Standout Window Display at John Lewis

Positioned at the entrance to John Lewis’ popular candle shop, the eye-catching display spotlighted the newly launched Sara Miller London home fragrance collection. The vibrant designs, instantly recognizable for their bold colors and intricate details, perfectly captured the brand’s signature style.

Sara Miller London Across John Lewis Departments

Inside the store, the Sara Miller London collection featured prominently:

• Greeting cards by The Art File

• Gift wrap by Penny Kennedy

• Stationery by Portico Designs

• Jaz & Baz card range by Portfolio, inspired by Sara’s parents and already proving a hit with shoppers

Exclusive Artist in Residence Experience

During her residency at John Lewis Oxford Street, Sara Miller engaged directly with customers—sketching live, sharing mood boards, and offering insights into her creative process. The event gave fans a rare chance to connect with the designer behind the award-winning brand.

New Tableware Launch with Portmeirion

In February, Sara Miller London also launched a striking tableware collection with Portmeirion at Spring Fair. The range drew international attention at the Ambiente trade fair in Frankfurt, where actress Liz Hurley was photographed holding a Sara Miller London mug while supporting British design.

Steve Richardson, Export Sales Manager for Portmeirion, commented:
“Liz Hurley was particularly interested in our new licensed launch from Sara Miller London.”

The Future of Sara Miller London

With her collections expanding across home and lifestyle categories, Sara Miller London continues to grow as a leading British design brand. From the flagship John Lewis window display to international trade fairs, the brand’s momentum shows no signs of slowing.