We are over the moon and so humbled to have won the ‘Best Licensed Fashion or Talent Brand’ for the third time at the 2022 Brand & Lifestyle Licensing Awards, hosted at the beautiful Park Lane Hilton Hotel. You just have to see the sheer talent in this category to realise what this means – they’re a bit like the Oscars in our industry!

Being recognised in this way makes each late night at my desk, each twist and turn, and every up and down so very worth it. When I sit and look back at the last 6 years since we launched, I am so unbelievably proud of what we have achieved. If only I could go back in time and tell my 29-year-old self that it would all be okay and that taking the plunge will take you to places beyond your wildest dreams.

My first visit to the B&LLAs was in 2017, just one year after launching the brand. It was all very new; I remember having sweaty palms as my name was read out as one of the nominations against some seriously impressive brands. Needless to say, I never imagined we would pull a hat trick out of the bag and win ‘Best Licensed Fashion or Talent Brand’ three times over the course of just five years. What a crazy journey it’s been. To say I’m honoured is an understatement; I am so incredibly grateful.  

A special shoutout and congratulations to my amazing work family – this is your award as much as it is mine. You’re the best team and I couldn’t do any of this without you. And THANK YOU so much to everyone who voted for us and for all YOUR lovely messages of support.